🌿 Nibal Najdin – From a Passion for Moringa to the NEBALEVA Brand: Jordan’s Countryside Inspires Natural Beauty

🌿 In the heart of the countryside in Karak Governorate, where nature is deeply rooted in authenticity, Nibal Najdin discovered her passion for the moringa plant—turning it into a unique success story that blends beauty, sustainability, and economic empowerment.

🌿 From a young age, Nibal was drawn to the idea of skincare rooted in natural and safe ingredients. She chose the moringa plant—locally known as the “miracle tree”—as the foundation for her brand. Through tireless effort and countless experiments, Nibal began crafting her own unique formulas, inspired by her surroundings, bearing her signature, and embodying her vision of pure, natural beauty.

🌱 But the road wasn’t easy. Like many young women aspiring to launch from rural communities with limited resources, Nibal faced challenges—including a lack of capital and limited technical know-how in marketing and business development.

The true turning point came when she joined the project “Towards Enhancing Women’s Economic Participation in Jordan,” implemented with the support of the Change Makers Center for Sustainable Development, in partnership with the Tamkeen Legal Aid and Human Rights Organization, the EuroMed Feminist Initiative, and with funding from the European Union.

Through this project, Nibal received a development grant that served as a true launchpad. The support wasn’t just financial—it was accompanied by comprehensive training in:

• 🧠 Building and Developing the Business Model
• 📱 Digital Marketing and Effective Presence on Online Platforms
• 💰 Financial Skills and Small Business Management
• 🎨 Crafting a Professional Visual Identity for the Brand

🌿 After months of continuous effort, Nibal launched her brand, NEBALEVA—specialized in natural cosmetics derived from the moringa plant. Her business grew steadily, and she established a comprehensive website that markets her products locally and reaches customers across various governorates of the Kingdom.

🌾 The impact didn’t stop at the individual level. Nibal began expanding her team by involving women from her community in production and packaging—creating new job opportunities for rural women who were in need of economic support and a chance to express their potential.

📢 My Message

💬 “My project, NEBALEVA, is not just a brand—it is a message that beauty can be natural, safe, and accessible from the heart of our environment. It is also a platform for women’s empowerment and a reaffirmation of our belief that change is possible when the right opportunity meets genuine support.”

🌟 Today, Nibal is not just a creator of beauty products, but a creator of change. Her story is one of the successful outcomes of the “Towards Enhancing Women’s Economic Participation” project—serving as a living example that innovation and empowerment can be born from a simple passion when combined with knowledge and smart partnerships.