🎨 A Success Story: Haya Shamayleh – From Fabric Scraps to an Eco-Friendly Brand

🎨 From Zarqa Governorate, where craftsmanship meets creativity, Haya Shamayleh began her entrepreneurial journey with her project “Chelo”—an initiative specializing in fabric recycling and transforming scraps into modern products that blend beauty with sustainability.

 

🌟 In 2023, Haya joined the project “Towards Enhancing Women’s Economic Participation in Jordan”, implemented by the Change Makers Center for Sustainable Development, in partnership with Tamkeen Legal Aid and the EuroMed Feminist Initiative, and supported by the European Union.

 

🌟 Through this project, Haya gained a comprehensive set of skills and knowledge that strengthened her ability to lead her business with confidence, including:

• 📢 Skills in Digital Marketing and Brand Building: Haya learned how to introduce her target audience to Chelo’s unique story and how to highlight the environmental and social value of her products through digital platforms.
  
   
• 💰 Financial Management and Resource Planning: She was able to control costs and strike a balance between innovation and financial sustainability.
  
   
• 📈 Business model development and value proposition design—this helped her transform her idea into a scalable and growth-ready economic model.
  
   
• 📜 Legal compliance and registration standards: These granted her project legitimacy and built trust with customers and potential partners.
  
   
• 🛡️ Training in risk management and sustainability planning enhanced her readiness to navigate the shifting challenges of the market.
  
   
• مهارات المتابعة والتقييم: مكنتها من قياس الأثر وتحسين الأداء باستمرار.

🤝 In addition to technical skills, Haya participated in one-on-one mentorship and institutional networking activities, which provided her with opportunities to connect with funders, potential partners, and similar women-led initiatives—enabling her to expand and reach new markets.

 

🌿 Thanks to this comprehensive empowerment, the Chelo project witnessed remarkable growth during 2023 and became a well-known name in the local market—representing women-led entrepreneurship that blends innovation, sustainability, and style.

 

🌟 Today, Haya Shamayleh stands as an inspiring model of a Jordanian woman who transformed a small idea into a project with both environmental and economic impact. She contributes to spreading a culture of recycling as a creative solution that blends beauty with social responsibility.