Social Media Report – Sawt Ajloun Radio, 2022

In light of the rapid digital transformations, social media has become one of the most important tools for community and media communication, serving as a key platform for influence and for amplifying local voices and messages to a wider audience. In this context, Sawt Ajloun Radio continues to strengthen its digital presence by developing a comprehensive and interactive communication strategy that places the audience at the heart of the media process and opens ongoing spaces for dialogue, accountability, and free expression—especially for youth, women, and marginalized communities.

This report presents a comprehensive summary of the performance of the radio station’s pages and platforms across social media during 2022. It highlights key quantitative and qualitative indicators that reflect the evolution of its digital presence and community engagement. The report analyzes data related to publishing, reach, interaction, follower growth, and the level of engagement with the media and programmatic content produced by the station.

Through this report, we aspire to build a deeper understanding of digital performance, identify strengths and areas for improvement, and develop a future strategic plan that is more effective and aligned with digital and societal transformations—solidifying Sawt Ajloun Radio’s position as a leading community media platform in northern Jordan.