{"id":7443,"date":"2025-05-27T10:25:19","date_gmt":"2025-05-27T07:25:19","guid":{"rendered":"https:\/\/iccjo.org\/human-stories\/%f0%9f%8e%a8-a-success-story-haya-shamayleh-from-fabric-scraps-to-an-eco-friendly-brand\/"},"modified":"2026-03-03T12:42:43","modified_gmt":"2026-03-03T09:42:43","slug":"%f0%9f%8e%a8-a-success-story-haya-shamayleh-from-fabric-scraps-to-an-eco-friendly-brand","status":"publish","type":"human-stories","link":"https:\/\/iccjo.org\/en\/human-stories\/%f0%9f%8e%a8-a-success-story-haya-shamayleh-from-fabric-scraps-to-an-eco-friendly-brand\/","title":{"rendered":"\ud83c\udfa8 A Success Story: Haya Shamayleh \u2013 From Fabric Scraps to an Eco-Friendly Brand"},"content":{"rendered":"\n<p>\ud83c\udfa8 <strong>From Zarqa Governorate, where craftsmanship meets creativity<\/strong>, <em>Haya Shamayleh<\/em> began her entrepreneurial journey with her project <strong>\u201cChelo\u201d<\/strong>\u2014an initiative specializing in fabric recycling and transforming scraps into modern products that blend beauty with sustainability.<br\/><br\/>\u00a0<\/p>\n\n<p>\ud83c\udf1f <strong>In 2023, Haya joined the project \u201cTowards Enhancing Women\u2019s Economic Participation in Jordan\u201d<\/strong>, implemented by the <strong>Change Makers Center for Sustainable Development<\/strong>, in partnership with <strong>Tamkeen Legal Aid<\/strong> and the <strong>EuroMed Feminist Initiative<\/strong>, and supported by the <strong>European Union<\/strong>.<br\/><br\/>\u00a0<\/p>\n\n<p>\ud83c\udf1f Through this project, Haya gained a comprehensive set of skills and knowledge that strengthened her ability to lead her business with confidence, including:<br\/><br\/><\/p>\n\n<ul class=\"wp-block-list\">\n<li>\ud83d\udce2 <strong>Skills in Digital Marketing and Brand Building<\/strong>: Haya learned how to introduce her target audience to <em>Chelo\u2019s<\/em> unique story and how to highlight the <strong>environmental and social value<\/strong> of her products through digital platforms.<br\/><br\/>\u00a0<\/li>\n\n\n\n<li>\ud83d\udcb0 <strong>Financial Management and Resource Planning<\/strong>: She was able to control costs and strike a balance between innovation and financial sustainability.<br\/><br\/>\u00a0<\/li>\n\n\n\n<li>\ud83d\udcc8 <strong>Business model development and value proposition design<\/strong>\u2014this helped her transform her idea into a scalable and growth-ready economic model.<br\/><br\/>\u00a0<\/li>\n\n\n\n<li>\ud83d\udcdc <strong>Legal compliance and registration standards<\/strong>: These granted her project legitimacy and built trust with customers and potential partners.<br\/><br\/>\u00a0<\/li>\n\n\n\n<li>\ud83d\udee1\ufe0f <strong>Training in risk management and sustainability planning<\/strong> enhanced her readiness to navigate the shifting challenges of the market.<br\/><br\/>\u00a0<\/li>\n\n\n\n<li><strong>\u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u062a\u0627\u0628\u0639\u0629 \u0648\u0627\u0644\u062a\u0642\u064a\u064a\u0645<\/strong>: \u0645\u0643\u0646\u062a\u0647\u0627 \u0645\u0646 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062b\u0631 \u0648\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0623\u062f\u0627\u0621 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631.<\/li>\n<\/ul>\n\n<p>\ud83e\udd1d <strong>In addition to technical skills, Haya participated in one-on-one mentorship and institutional networking activities<\/strong>, which provided her with opportunities to connect with funders, potential partners, and similar women-led initiatives\u2014enabling her to expand and reach new markets.<br\/><br\/>\u00a0<\/p>\n\n<p>\ud83c\udf3f <strong>Thanks to this comprehensive empowerment<\/strong>, the <em>Chelo<\/em> project witnessed remarkable growth during 2023 and became a well-known name in the local market\u2014representing <strong>women-led entrepreneurship that blends innovation, sustainability, and style<\/strong>.<br\/><br\/>\u00a0<\/p>\n\n<p>\ud83c\udf1f <strong>Today, Haya Shamayleh stands as an inspiring model of a Jordanian woman<\/strong> who transformed a small idea into a project with both environmental and economic impact. She contributes to spreading a culture of recycling as a creative solution that blends beauty with social responsibility.<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"class_list":["post-7443","human-stories","type-human-stories","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/iccjo.org\/en\/wp-json\/wp\/v2\/human-stories\/7443","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iccjo.org\/en\/wp-json\/wp\/v2\/human-stories"}],"about":[{"href":"https:\/\/iccjo.org\/en\/wp-json\/wp\/v2\/types\/human-stories"}],"wp:attachment":[{"href":"https:\/\/iccjo.org\/en\/wp-json\/wp\/v2\/media?parent=7443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}